About this report

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AI in Design 2026 is the second annual research project from Designer Fund and Foundation Capital on how design teams are working with AI.

Last year, we launched the first edition of the report—one of the most widely shared resources in 2025 about AI’s impact on design in tech.

Now, after the releases of new models and a swath of new tools, we ask the same questions: Which AI tools are design teams using most? What does a typical design workflow look like today? Are hiring criteria and org structures shifting in any meaningful way? We wanted to find concrete, usable answers.
This report was created for design leaders making decisions on tooling, policies, and adoption; designers thinking about how their craft and careers should evolve; founders and product teams looking to understand how AI is changing how design gets done; and students and educators preparing for what’s next.

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Research supported by

This research was made possible by our partners, seven companies that shared how their design teams are working with AI today. Each partnered with us on an in-depth case study, created through filmed interviews and live workflow demos.

Anthropic

Framer

Linear

Notion

shopify

sierra

stripe

AI LAB

AI safety and research company working to build reliable, interpretable, and steerable AI systems.

AI LAB

AI safety and research company working to build reliable, interpretable, and steerable AI systems.

AI LAB

AI safety and research company working to build reliable, interpretable, and steerable AI systems.

PRODUCT DEVELOPMENT

The product development system for teams and agents.

PRODUCT DEVELOPMENT

The product development system for teams and agents.

PRODUCT DEVELOPMENT

The product development system for teams and agents.

COMMERCE

A commerce platform that helps businesses sell online and in person.

COMMERCE

A commerce platform that helps businesses sell online and in person.

COMMERCE

A commerce platform that helps businesses sell online and in person.

PAYMENTS

Financial infrastructure that powers payments for businesses across the internet.

PAYMENTS

Financial infrastructure that powers payments for businesses across the internet.

PAYMENTS

Financial infrastructure that powers payments for businesses across the internet.

SITE BUILDER

The site builder designers love and teams rely on.

SITE BUILDER

The site builder designers love and teams rely on.

SITE BUILDER

The site builder designers love and teams rely on.

WORKSPACE

The AI workspace that works while you sleep.

WORKSPACE

The AI workspace that works while you sleep.

WORKSPACE

The AI workspace that works while you sleep.

CUSTOMER EXPERIENCE

Sierra helps businesses build better, more human customer experiences with AI.

CUSTOMER EXPERIENCE

Sierra helps businesses build better, more human customer experiences with AI.

CUSTOMER EXPERIENCE

Sierra helps businesses build better, more human customer experiences with AI.

Founded in 2013

Founded in 2013

Designer Fund invests in early-stage startups that use design to improve health, sustainability, and prosperity for all. We back founders who treat design as a strategic advantage and help them build world-class teams, craft standout products and brands, and connect with a powerful community of designers.


Our investments include Stripe, Notion, Gusto, Linear, Commure, and Framer.

Founded in 1995

Founded in 1995

Foundation Capital is a first-check investor built to support extraordinary technical founders as early as possible — often before there's revenue, product, or a line of code.


Driven by deep conviction, we partner from day zero, helping founders make defining early choices and navigate their toughest challenges. For thirty years, we've stood beside builders who envision futures that seem impossible until they become inevitable.

METHODOLOGY

Survey

906 designers in 60+ countries responded to our 2026 survey, fielded in March 2026. Respondents represented a mix of company stages, team sizes, disciplines, and seniority levels. 60% have over 10 years of professional design experience.


The survey was created, distributed, and analyzed independent of our partners. We shared it via our social media channels, email newsletter, word of mouth, and broader networks of online communities for designers.

Because of our distribution strategy, the sample may skew towards respondents who have embraced AI more than the average designer, or who work at companies that are actively supporting adoption. We present these findings as directional rather than as absolute benchmarks.

By company size:

Startups
(1–50)

42%

Growth
(51–500)

25%

Scale-up
(501–2K)

22%

Enterprise
(2,000+)

12%

Source: AI in Design survey, Q1 2026

By work environment:

71%

16%

12%

In-house (71%)

Freelance (16%)

Agency (12%)

Source: AI in Design survey, Q1 2026

By role level:

53%

Individual contributors

19%

Managers/leads

14%

Executives

12%

Founders

Source: AI in Design survey, Q1 2026

By type of design work:

(designers could select multiple)

86%

Product design

37%

Brand and marketing design

32%

UI/UX research

23%

Design engineering

Source: AI in Design survey, Q1 2026

Survey

906 designers in 60+ countries responded to our 2026 survey, fielded in March 2026. Respondents represented a mix of company stages, team sizes, disciplines, and seniority levels. 60% have over 10 years of professional design experience.


The survey was created, distributed, and analyzed independent of our partners. We shared it via our social media channels, email newsletter, word of mouth, and broader networks of online communities for designers.

Because of our distribution strategy, the sample may skew towards respondents who have embraced AI more than the average designer, or who work at companies that are actively supporting adoption. We present these findings as directional rather than as absolute benchmarks.

By company size:

Startups
(1–50)

42%

Growth
(51–500)

25%

Scale-up
(501–2K)

22%

Enterprise
(2,000+)

12%

Source: AI in Design survey, Q1 2026

By work environment:

71%

16%

12%

In-house (71%)

Freelance (16%)

Agency (12%)

Source: AI in Design survey, Q1 2026

By role level:

53%

Individual contributors

19%

Managers/leads

14%

Executives

12%

Founders

Source: AI in Design survey, Q1 2026

By type of design work:

(designers could select multiple)

86%

Product design

37%

Brand and marketing design

32%

UI/UX research

23%

Design engineering

Source: AI in Design survey, Q1 2026

Survey

906 designers in 60+ countries responded to our 2026 survey, fielded in March 2026. Respondents represented a mix of company stages, team sizes, disciplines, and seniority levels. 60% have over 10 years of professional design experience.


The survey was created, distributed, and analyzed independent of our partners. We shared it via our social media channels, email newsletter, word of mouth, and broader networks of online communities for designers.

Because of our distribution strategy, the sample may skew towards respondents who have embraced AI more than the average designer, or who work at companies that are actively supporting adoption. We present these findings as directional rather than as absolute benchmarks.

By company size:

Startups
(1–50)

42%

Growth
(51–500)

25%

Scale-up
(501–2K)

22%

Enterprise
(2,000+)

12%

Source: AI in Design survey, Q1 2026

By work environment:

71%

16%

12%

In-house (71%)

Freelance (16%)

Agency (12%)

Source: AI in Design survey, Q1 2026

By role level:

53%

Individual contributors

19%

Managers/leads

14%

Executives

12%

Founders

Source: AI in Design survey, Q1 2026

By type of design work:

(designers could select multiple)

86%

Product design

37%

Brand and marketing design

32%

UI/UX research

23%

Design engineering

Source: AI in Design survey, Q1 2026

Survey

906 designers in 60+ countries responded to our 2026 survey, fielded in March 2026. Respondents represented a mix of company stages, team sizes, disciplines, and seniority levels. 60% have over 10 years of professional design experience.


The survey was created, distributed, and analyzed independent of our partners. We shared it via our social media channels, email newsletter, word of mouth, and broader networks of online communities for designers.

Because of our distribution strategy, the sample may skew towards respondents who have embraced AI more than the average designer, or who work at companies that are actively supporting adoption. We present these findings as directional rather than as absolute benchmarks.

By company size:

Startups
(1–50)

42%

Growth
(51–500)

25%

Scale-up
(501–2K)

22%

Enterprise
(2,000+)

12%

Source: AI in Design survey, Q1 2026

By work environment:

71%

16%

12%

In-house (71%)

Freelance (16%)

Agency (12%)

Source: AI in Design survey, Q1 2026

By role level:

53%

Individual contributors

19%

Managers/leads

14%

Executives

12%

Founders

Source: AI in Design survey, Q1 2026

By type of design work:

(designers could select multiple)

86%

Product design

37%

Brand and marketing design

32%

UI/UX research

23%

Design engineering

Source: AI in Design survey, Q1 2026

Interviews

Companies interviewed: Anthropic, Stripe, Linear, Notion, DoorDash, Cursor, Samsara, Watershed, Airtable, Ramp, Grammarly, AirOps, Abridge, Flux, Framer, Maze, Miro, Shopify, Sierra, Substack, Superhuman

25+ in-depth conversations with design practitioners and leaders

Conducted February-April 2026. We selected interviewees at companies with a range of stages, team sizes, and approaches to AI adoption. About one-fifth work at companies who have supported this report as official partners.


The report also features anonymous quotes from our survey, and are identified by the respondent’s role level and company stage.

Interviews

Companies interviewed: Anthropic, Stripe, Linear, Notion, DoorDash, Cursor, Samsara, Watershed, Airtable, Ramp, Grammarly, AirOps, Abridge, Flux, Framer, Maze, Miro, Shopify, Sierra, Substack, Superhuman

25+ in-depth conversations with design practitioners and leaders

Conducted February-April 2026. We selected interviewees at companies with a range of stages, team sizes, and approaches to AI adoption. About one-fifth work at companies who have supported this report as official partners.


The report also features anonymous quotes from our survey, and are identified by the respondent’s role level and company stage.

Interviews

25+ in-depth conversations with design practitioners and leaders

Conducted February-April 2026. We selected interviewees at companies with a range of stages, team sizes, and approaches to AI adoption. About one-fifth work at companies who have supported this report as official partners.


The report also features anonymous quotes from our survey, and are identified by the respondent’s role level and company stage.

Interviews

Companies interviewed: Anthropic, Stripe, Linear, Notion, DoorDash, Cursor, Samsara, Watershed, Airtable, Ramp, Grammarly, AirOps, Abridge, Flux, Framer, Maze, Miro, Shopify, Sierra, Substack, Superhuman

25+ in-depth conversations with design practitioners and leaders

Conducted February-April 2026. We selected interviewees at companies with a range of stages, team sizes, and approaches to AI adoption. About one-fifth work at companies who have supported this report as official partners.


The report also features anonymous quotes from our survey, and are identified by the respondent’s role level and company stage.

External sources

Survey

50+

Public sources reviewed for patterns and context

We reviewed articles, posts, and newsletters from designers, engineers, founders, and hiring leaders to triangulate findings and surface emerging themes.

External sources

Survey

50+

Public sources reviewed for patterns and context

We reviewed articles, posts, and newsletters from designers, engineers, founders, and hiring leaders to triangulate findings and surface emerging themes.

External sources

Survey

50+

Public sources reviewed for patterns and context

We reviewed articles, posts, and newsletters from designers, engineers, founders, and hiring leaders to triangulate findings and surface emerging themes.

External sources

Survey

50+

Public sources reviewed for patterns and context

We reviewed articles, posts, and newsletters from designers, engineers, founders, and hiring leaders to triangulate findings and surface emerging themes.

For press inquiries, partnership opportunities, or questions about the research hello@designerfund.com

Get new case studies & report markdown

Download the markdown version of the report, ready to drop into any tool. Get notified as new case studies go live.

By subscribing, you agree to receive communications from Designer Fund and Foundation Capital in accordance with their privacy policies.

Methodology

This report draws from

906

Survey responses

25+

Interviews

50+

Public sources

©2026 Designer Fund, Foundation Capital. All rights reserved

Get new case studies & report markdown

Download the markdown version of the report, ready to drop into any tool. Get notified as new case studies go live.

By subscribing, you agree to receive communications from Designer Fund and Foundation Capital in accordance with their privacy policies.

Methodology

This report draws from

906

Survey responses

25+

Interviews

50+

Public sources

©2026 Designer Fund, Foundation Capital. All rights reserved

Get new case studies & report markdown

Download the markdown version of the report, ready to drop into any tool. Get notified as new case studies go live.

By subscribing, you agree to receive communications from Designer Fund and Foundation Capital in accordance with their privacy policies.

Methodology

This report draws from

906

Survey responses

25+

Interviews

50+

Public sources

©2026 Designer Fund, Foundation Capital. All rights reserved